Get to know
Our People
At Chilli, our shared passion for sales and leadership training is supported by real-world experience and expertise.
Get to know us as we get to know you.
PETE STARR
Founder Pete Starr has 10 years of experience in Learning and Development, and now delivers quality, bespoke training solutions to both Blue Chip and SME companies.
Ask Pete about:
- Selling skills
- Account management
- First and second line sales management development
- Leadership development
- Performance coaching
- Innovation for the un-innovative
- See Pete talk to SaaS leaders about embedding change in their sales teams
Publications and qualifications:
‘Seven Faces of Effective Management’
Pete is currently co-authoring a book on innovation that is written for first line managers who want to develop their innovative mindsets and activities.
Pete was featured on the Hired Trainer podcast, and is the first person to be invited back on the training business podcast for a second time. Listen to Pete talk about some of the behind the scenes of running a training business and some lessons he has learnt over the past 3 years.
Lucy Gooderham
Lucy is a key part of giving Chilli its spice. Her marketing and customer service expertise means every person we work with is on the same page. She brings a pragmatic and focused approach to everything she does.
Ask Lucy about:
- Retail management
- Social media
- Marketing
- Customer service
Jen Keay
Jen has lots of experience in HR/People roles and loves people development. Jen supports the whole team at Chilli to make things happen for our customers. She loves a plan and making sure she’s delivering what we need, ahead of the game.
Ask Jen about:
- HR, people development trends and challenge
- Psychotherapy (she’s doing her training right now)
- Silversmithing!
Abbie Beakey
Abbie is our Branding and Communications Assistant. She uses her creative background to support content creation across different channels ensuring our messages and values are communicated clearly.
Ask Abbie about:
- Social Media
- Marketing
- Arts & Crafts
Qualifications and Achievements:
- First Class BA Hons in Fashion Communication & Promotion – Nottingham Trent University
- Certification in Fundamentals of Digital Marketing – Google
- Certification in SEO -HubSpot Academy
Heather Steele
Heather has over 20 years’ experience in Retail Management and Leadership and has a passion for developing individuals and teams to discover their true leadership powers and drive team engagement.
More about Heather…
Heather is also an Internationally Qualified Life Coach; supporting people to live the life and happiness they truly want.
Ask Heather about:
- Coaching and leadership
- Team engagement
- Hospitality and Retail Customer Service
- Mindfulness
- Jiu Jitsu – Heather is a silver medalist (don’t be too impressed…it’s only at a white belt level)
Steve Darlington
Recently qualifying as an NLP practitioner, Steve delivers high performance coaching to a range of positions in high flying businesses. With over 30 years in corporate environments under his belt, Steve understands what it takes to make business people successful people.
Ask Steve about:
- Selling skills and advanced selling skills
- Sales team development
- Leadership development
- Performance management/performance coaching
- Change management
Qualifications and Achievements:
Qualified NLP Practitioner – ANLP Accredited (Coaching Leaders)
Thomas International Accredited – DISC Profiling, EI FI (GIA)
Dan O'Driscoll
Dan is a leadership consultant and executive coach with 18+ years in the third sector, higher education, and corporate roles, including positions at Oxfam, where he delivered their new leaders programme, and the University of Birmingham.
More about Dan…
Certified in Executive Coaching (ILM Level 7), Dan focuses on leadership, resilience, and high-performance culture, using innovative and interactive methods.
Beth Grayston
Beth has a wealth of experience in the power of coaching in sales and business development, and how it can propel people towards their goals and improve overall performance.
Ask Beth about:
- Sales management
- Leadership
- Listening
- Business development
- Customer relationship management
Qualifications and Achievements:
Executive Leadership Coach Accredited – The Academy of Executive Coaching
Beth has over 10 years of working in sales and business development and has successfully implemented coaching cultures into companies such as Tarmac, Northgate and Saint-Gobain.
Becky Hayman
Becky is an experienced sales coach who specialises in clear and powerful communication skills. She uses her time spent in various sales roles along with her training experience to guide and support salespeople, teams and leaders. Improving their knowledge, skills, mindset and habits to stretch performance and reach their personal goals.
More about Becky…
Becky is passionate about sales being something that can be a win-win for everyone. Being in sales is not about pushiness or manipulation, but communicating authentically and effectively.
Ask Becky about:
- Selling With Integrity
- Account Management
- Exceptional Customer Service
- Sales Processes
- Sales Communication
Catherine Grainger
Catherine delivers high-energy training and coaching on the soft skills needed to thrive in remote or hybrid workplaces including virtual presentation skills, increasing powers of influence, personal productivity and ‘marketing mindset’.
More about Catherine…
Catherine has over 23 years of experience in marketing and sales and significant experience in B2B and healthcare.
Suzy Hunt
Suzy is an experienced sales leader and business coach with over 20 years of front-line sales and leadership expertise. With a proven track record of transforming sales cultures, building high-performance teams, and empowering leaders to unlock their full potential, Suzy brings energy and real-world credibility to every session she delivers.
Ask Suzy about:
- Sales leadership development
- Business coaching for founders and SME leaders
- Building and scaling high-performance sales teams
- Sales process design and strategy
- Mindset and confidence coaching for sales professionals
- One-to-one executive coaching
Qualifications and Achievements:
- ILM Level 5 in Coaching and Mentoring
- DiSC Practitioner
- LEGO® Serious Play® Facilitator
- Finalist, Coach of the Year, British HR Awards 2026
Phil Starr
Phil supports business development through managing our tender submissions. He keeps a close eye on relevant tenders, identifies the right opportunities for us and manages the submission process from start to finish.
Ask Phil about:
- Partnerships and opportunities
Anup Ravi
Originally from India, Anup brings global experience and cross-cultural understanding, having worked internationally as a humanitarian aid worker and as a marine engineer, leading teams from all around the world in conflict settings, in natural disaster response, and at sea.
More about Anup…
With over 17 years of experience as a leader in both national and international organizations and as an ICF accredited coach, Anup supports his clients to move outside their comfort zone and push themselves beyond their fears, to develop a vision that fosters courage and accelerates growth. Anup has experience working both in the not-for-profit and corporate sectors. He’s a great listener, skilled at guiding and enabling people to maximize their potential through a structured coaching process and can truly relate to so many of the challenges that people in evolving circumstances can face.
Ask Anup about:
- Systemic team coaching
- Conflict mediation
- Leadership development
- Team facilitation
- Emergency response
- Performance coaching
- Wild swimming and deep-sea diving
Izzi Kawczynski
Izzi is a leadership and sales coach who guides leaders and teams through individually crafted coaching programs. She has over sixteen years of relevant experience in sales, recruitment, training and people management. She’s also a certified “brain-based” coach, an approach rooted in contemporary neuroscience.
More about Izzi…
Izzi uses her skills in infectious enthusiasm, storytelling and engaging others, and her passion for delivering empowering coaching sessions to help leaders and specialists become more self-aware, implement positive changes in their lives and find the humor in all situations.
An environment that is flexible, creative, collaborative and people-orientated works best for her.
Astrid Ennis
Astrid is a skilled people development consultant and coach with over 20 years’ experience in Sales, Management, and Learning & Development. Her approach empowers people to think differently, build on their strengths, and unlock their potential creating lasting personal growth and real business impact.
Speak to Astrid about:
- Why people do what they do and how to help them do it better.
- Turning overwhelming human challenges into simple, actionable steps.
- How mindset, confidence and wellbeing can shape the way people show up and perform.
Jen wagstaff
Jen helps teams communicate better, influence more effectively, and perform at a higher level. Through practical, psychology-led training she helps people think differently to get real lasting behaviour change.
Ask Jen about:
- Influence
- Personality Profiling
- Mindset
- Leadership
- Playing Music
Mike Williams
With over 20 years experience in sales, management and leadership training, Mike is a confident trainer used to working in complex environments. Having worked in finance, hospitality and retail, Mike’s a well rounded coach with a keen interest in people development.
Ask Mike about:
- Sales coaching
- Customer service training
- Leadership development
- Management development
Christine Poole
Chris has over 25 years of experience in both the travel and telecommunications sectors, working in senior leadership roles for blue-chip, multinational organisations such as British Airways, American Express, and BT Plc.
More about Christine…
She has led large and successful sales teams, building a powerful reputation as an authentic and inspirational leader with natural enthusiasm and zeal.
Chris is a passionate coach and mentor who takes great joy in helping people fulfil their potential. Specifically, she enjoys helping women of all ages and experiences navigate their corporate life to find their true authentic style and ultimately become powerful, inspirational leaders.
Paul Parish
Paul is a strategic sales training leader with over 20 years of experience in sales performance, learning design, and team transformation.
More about Paul….
Paul specialises in blending commercial strategy with practical coaching and training. A certified Insights Discovery Practitioner, Paul is known for developing sales capability within technically focused teams and delivering experiential learning that shifts mindsets and drives real results.
Nick Page
Nick Page is a creatively curious and skilful enabler of individuals, teams and organisations. Passionate about increasing impact through personal fulfilment, his foundation of 30 years in fast paced tech coupled with a deep level of human understanding makes him both a highly pragmatic and deeply empathetic facilitator and coach.
Ask Nick about:
- Enabling curiosity & creativity
- Sustainable culture change
- Authentic personal leadership
- Leadership & management development
- Chocolate!
Qualifications and Achievements:
- 4 year Diploma in Psychotherapy
- AOEC Accredited Coach
- Certified ScrumMaster
are you a future chilli team member?
We are always open for a chat with new trainers, designers,
marketers or anyone who can add value to our team.