Get to know
Our People

At Chilli, we share a passion for developing sales teams, executives and leaders. Our varied experience means we know how to bring the heat.

Our Services

Get to know us as we get to know you.

Peter Starr

Founder Pete Starr has 10 years of experience in Learning and Development, and now delivers quality, bespoke training solutions to both Blue Chip and SME companies.

Ask Pete about

  • Selling skills
  • Account management
  • First and second line sales management development
  • Leadership development
  • Performance coaching
  • Innovation for the un-innovative
  • See Pete talk to SaaS leaders about embedding change in their sales teams

Publications and qualifications:

'Seven Faces of Effective Management'
Pete is currently co-authoring a book on innovation that is written for first line managers who want to develop their innovative mindsets and activities.

Pete was featured on the Hired Trainer podcast, and is the first person to be invited back on the training business podcast for a second time. Listen to Pete talk about some of the behind the scenes of running a training business and some lessons he has learnt over the past 3 years.

0333 305 6516

Lucy Gooderham

Lucy is a key part of giving Chilli its spice. Her marketing and customer service expertise means every person we work with is on the same page. She brings a pragmatic and focused approach to everything she does.

Ask Lucy about

  • Retail management
  • Social media
  • Marketing
  • Customer service
Murray Cowell

Murray is an experienced coach, particularly in reducing conflict and examining the language we use when motivating teams.

Ask Murray about

  • Collaborative negotiation
  • Executive coaching
  • Selling through customer service
  • C-Suite leadership

Now working closely with salespeople, leaders and managers, Murray combines his love of language with an outcome focused mindset to create personal growth across organisations.

Mike Williams

With over 20 years experience in sales, management and leadership training, Mike is a confident trainer used to working in complex environments. Having worked in finance, hospitality and retail, Mike’s a well rounded coach with a keen interest in people development.

Ask Mike about

  • Sales coaching
  • Customer service training
  • Leadership development
  • Management development
Steve Darlington

Recently qualifying as an NLP practitioner, Steve delivers high performance coaching to a range of positions in high flying businesses. With over 30 years in corporate environments under his belt, Steve understands what it takes to make business people successful people.

Ask Steve about

  • Selling skills and advanced selling skills
  • Sales team development
  • Leadership development
  • Performance management/performance coaching
  • Change management

Publications and qualifications:

Qualified NLP Practitioner – ANLP Accredited (Coaching Leaders)

Thomas International Accredited – DISC Profiling, EI FI (GIA)

Kay Littlehales

Kay is a passionate coach with over two decades of experience. Her wheelhouse is supporting individuals in undoing habits that may be holding them back from personal and professional success.

Ask Kay about

  • Leadership development
  • Women empowerment in the workplace
  • Emotional intelligence
  • Networking

Kay’s extensive experience includes projects with the Premier League, Royal Mail and Virgin Media (to name just a few!) She’s worked closely with the digital and tech sector - enriching leaders’ social and soft skills to narrow the knowledge gap.

Astrid Ennis

Building up a 30 year career history across telecoms and corporate and consumer retail, her front-line sales and development experience allows Astrid to help individuals develop their approach.

Ask Astrid about

  • Behavioural change
  • Sales management and leadership development
  • Performance consultancy
  • Facilitation skills
  • Training Design
  • Coaching

Publications and qualifications:

Qualified cognitive hypnotherapist

Certified MBTI, NLP at Master Practitioner - Institute of Sales Management

Heather Byford

Heather is an energetic trainer with 25 years of experience in the sales and customer service arena. Much of her work has been designing and delivering bespoke content to add value and exceed the needs of a varied customer base

Ask Heather about

  • Sales training
  • Customer service training
  • Strategic account management
  • Sales coaching
  • Training and development academy programmes
  • Sales processes and methodologies

Publications and qualifications:

  • NLP Business Diploma
  • Professional Selling Skills (PSS2000)
  • Train the Trainer (PSS2000)
Beth Grayston

Beth has a wealth of experience in the power of coaching in sales and business development, and how it can propel people towards their goals and improve overall performance.

Ask Beth about

  • Sales management
  • Leadership
  • Listening
  • Business development
  • Customer relationship management

Publications and qualifications:

Executive Leadership Coach Accredited - The Academy of Executive Coaching

Beth has over 10 years of working in sales and business development and has successfully implemented coaching cultures into companies such as Tarmac, Northgate and Saint-Gobain.

Jen Wagstaff

Jen’s 12 year experience in sales, training and development has seen her work for globally successful companies such as FedEx Express, designing and delivering training to a 1500 strong workforce.

Ask Jen about

  • Sales coaching
  • Customer service training
  • Leadership development
  • Management development
Helen Tebay

Helen can help with lots of different aspects including; Introduction to Sales, Effective Sales Skills, Advanced Sales Skills, Understanding the Sales Process, Engaging Customers, Team Building, Customer Service, Delivering Exceptional Customer Service and Complaint Handling Training

Helen is an experienced sales expert who is passionate, energetic and all about helping businesses create the sales results that they deserve through training, coaching, and mentoring.

With over 15 years’ experience within senior sales roles and managing sales teams Helen has a particular focus on highly regulated industries such as pharmaceuticals and advanced manufacturing so she really does know what customers will be demanding of your front facing staff and what is needed to deliver exceptional customer service.

As a training and coaching professional, Helen keeps herself relevant by actively carrying out sales activities and supporting business operations, so you will be getting a hands-on pragmatic approach to your training delivery through a process that achieves results through a consultative and customer focused approach.

In addition to the training workshops, Helen includes mentoring and coaching as part of her implementation for change, so that your sales team are fully supported to embed what is needed to become the very best they can be for themselves, their business but more importantly their customers.

Ready to add some Spice?

We can't wait to get to know you better as we add the fire and passion to your training and development.

Arrange your free consultation now